Ketel One Vodka
Category growth in the vodka market is largely driven by flavored spirits so saccharine that they sound like parodies - Whipped Cream, Cookie Dough, Cinnabon Cinnamon Roll. Resolutely determined not to introduce vodkas infused with tiramisu, Gummi Bears or Magnolia Bakery cupcakes, Ketel One instead takes a Mad Men approach to vodka - baseball, football, fathers, sons and golf. Below: A Yankees Stadium outfield poster, two print ads, a Time Out cover wrap, and a tournament sponsorship poster.
