Robitussin

The 'Don't Suffer The Coughequences' campaign used television, radio, digital and a coughequences.com microsite to reverse years of decline for the brand. Robitussin saw a 40% increase in sales for their base brand cough syrup and successful launches for two new product introductions, Robitussin Nighttime and Robitussin Liquid-Filled Capsules, following the campaign's debut. Below: Two 'Coughequences' television spots.