The Whitney Museum of American Art
When the Whitney moved to the Meatpacking District after more than forty years on the Upper East Side, the museum needed to let New Yorkers know where the world's preeminent collection of American Art could now be found – and reframe themselves in the eyes of art lovers and museum-goers around the world. 'American Art Is Now At Home In The Meatpacking' quickly became one of the most talked-about museum campaigns of the past decade, leading to spectacular visitor numbers in the months since the Whitney opened in their new location on May 1 2015.
